Sosandar is in fashion while sales have increased fivefold thanks to a growing profile of social media

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    Good Morning Britain hosts Charlotte Hawkins in a Sosandar dress

    Sosandar is in fashion while sales have increased fivefold thanks to a growing profile of social media

    City & Finance Reporter for the Daily Mail

    Good Morning Britain hosts Charlotte Hawkins in a Sosandar dress

    Good Morning Britain hosts Charlotte Hawkins in a Sosandar dress

    Good Morning Britain hosts Charlotte Hawkins in a Sosandar dress

    Online fashion company Sosandar's turnover is growing through a growing profile of social media.

    Revenue increased fivefold in the first half year to £ 1.84 million as it received 43,979 orders, up from 8,049 in the same period last year.

    The average order is £ 105.42, with the company being stimulated by the growing Facebook and Instagram followers.

    Sosandar was founded in 2016 by Look editor and publication director, Ali Hall and Julie Lavington, who say that women always said they wanted affordable clothing that was sexy and chic.

    The company based in Cheshire joined AIM on November AIM stock market, with shares priced at 15.1 p each.

    They reached a peak of nearly 50 pence last month, but closed last night at 33.7 p, a drop of 7.4 per cent on the day.

    The brand has been worn by famous people, including this morning-presenter Holly Willoughby, actress Gemma Oaten from Holby City and hostess Charlotte Hawkins from Good Morning Britain.

    Hall and Lavington said: "Our clothing has become a mainstay in the wardrobe of customers and we are proud that our clothes are worn by high-profile actresses, TV presenters, sports stars and social media influencers."

    Sosandar is working with Clipper Logistics to switch to a service of seven days a week and to improve its online platform.

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